Many digital advertising platforms rely on broad keyword targeting or general online behavior.

Our programmatic campaigns are powered by first-party audience data built from real engagement across our media brands, including:

• Print magazine subscribers
• Digital edition readers
• Opt-in e-newsletter subscribers
• Website visitors
• Event attendees
• Content engagement activity

This allows campaigns to reach highly targeted audiences based on real industry interaction, not assumptions.

Your message follows the audience

Your ads continue reaching industry professionals as they browse websites, read content, research products and consume information across devices throughout the day.

Increased brand visibility

Programmatic advertising helps keep your company top-of-mind throughout the buying cycle, not just during a single issue release or email deployment.

Measurable delivery

Every campaign includes guaranteed impressions with ongoing monitoring and optimization throughout the campaign.

Smarter audience targeting

Campaigns can target audiences using:

• Website retargeting
• Email audience targeting
• Event attendee targeting
• Geographic targeting
• Address-level targeting
• Industry audience retargeting

More Than Just Impressions

Programmatic advertising is designed to support broader marketing goals, including:

• Brand awareness
• Product launches
• Trade show promotion
• Seasonal campaigns
• Website retargeting
• Audience reinforcement
• Staying visible during key buying periods

Programmatic advertising extends your visibility beyond traditional media placements by reaching your target audience across their daily digital journey.

Combined with print, digital editions, newsletters, websites, social media and event marketing, programmatic advertising becomes part of a complete audience engagement strategy.

How Programmatic Advertising Works

Our Audience Data → Audience Targeting → Digital Ad Delivery → Guaranteed Impressions → Campaign Reporting

Simple. Targeted. Measurable.

Why Advertisers Use It

Advertisers use programmatic advertising to:

• Extend campaign reach
• Increase brand awareness
• Stay visible between print issues
• Reinforce messaging across platforms
• Reach audiences outside of industry websites
• Support product launches and trade show marketing
• Retarget interested prospects

Throughout the month, our team continually monitors and optimizes your campaign to ensure your message is delivering your guaranteed number of impressions.

Specifications

• Please submit your ad in all of the following sizes:
  • 300×50
  • 320×50
  • 728×90
  • 300×250
  • 160×600
• Accepted formats: JPG, GIF and third party tags (where applicable). If animated, maximum of four loops and GIF format required.
• Maximum file size: 40 KB
• Third-party tags are accepted and must be submitted with the initial order along with any special instructions
• Please note: All ads for programmatic campaigns are due no later than two weeks (14 days) prior to the first of the month your ad will run.